ABOUT ME

ABOUT: Text

Hi, I'm Ioana

Thank you for visiting my webspace. I hope you had a pleasant experience.

I AM A RECENT BUSINESS AND MARKETING GRADUATE FROM KING’S COLLEGE LONDON, PASSIONATE ABOUT STRATEGY, DIGITAL MARKETING AND ANALYTICS.

More About Me Below

ABOUT: About

EXPERIENCE

Having 2 years of professional experience working in marketing and luxury fashion retail, I contributed to numerous marketing and brand development projects, ranging from strategy development to implementation, creating both visual and written content.

SKILLS

Project Management, Business and Brand Strategy, Data Analysis, Digital Marketing, Social Media, Graphic and Web Design. Technical skills include Microsoft Excel, Pivot Tables, SPSS, Adobe Photoshop, Illustrator, InDesign, MailChimp, SQL and Python. And Getting Things Done.

PROJECTS

My projects portfolio showcases mostly academic, but also professional and personal projects created throughout the years.

ABOUT: Infographics

World citizen by heart. Growing up in Romania and studying and living abroad in the United Kingdom and the United States has allowed me learn about another cultures, traditions and lifestyles.

Driven and committed to my professional development, and eager to learn, I pursued diverse roles that allowed me to strengthen my business acumen. Working across different industries in London in Marketing, HR, Strategy and Luxury Fashion Retail alongside leadership and volunteering activities, I gained a wide understanding of business management and acquired transferable skills. Adapting at fast pace in challenging environments, and interacting with diverse individuals with multiple backgrounds allowed me to strengthen my knowledge and skills.

Curious individual with a vivid imagination, I have always been passionate about learning, traveling and creative pursuits. Fashion Styling, Interior Design and Graphic Design have sparked my interest. Ultimately, I became passionate about analytics, marketing and brand strategy, and sustainability. I wrote my Dissertation paper on sustainability in luxury fashion, proposing a sustainable supply chain strategy to help fashion brands drive sustainable business growth and recommended tactics to nudge consumers to engage in sustainable luxury consumption. The sustainable strategy included luxury goods made from recycled and alternative fabrics, including fruit peels.

I learnt on my own fashion design, drawing techniques and Adobe Suite Programs, but also Excel, Pivot Tables, SPSS, SQL and Python to analyse data.

My interests lie in luxury fashion, sustainability, business strategy and innovation. I also love working, traveling, the beach, coffee, animals and photography.

ABOUT: Text