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JADE BEAUTY
VEGAN LUXURY SKINCARE BRAND
BRAND DEVELOPMENT AND CAUSE MARKETING CAMPAIGN. JADE BEAUTY IS A LUXURY COSMETICS COMPANY THAT OFFERS CLEAN, VEGAN AND SUSTAINABLY MADE SKINCARE PRODUCTS. THROUGH THE PRODUCTS, THE BRAND PROMISES TO NOURISH, ENHANCE AND PRESERVE NATURAL BEAUTY: THE SKIN, THE PEOPLE AND THE ENVIRONMENT.
JADE BEAUTY WOULD PARTNER WITH UNICEF TO DONATE 30% OF EVERY PURCHASE TO THE CREATION OF A PROGRAM DESIGNATED TO PREVENT AND IMPROVE THE LIVES OF YOUNG WOMEN WHO HAVE BEEN IMPACTED BY ABUSE AND INEQUALITY IN LESS DEVELOPED COUNTRIES.
Jade Beauty: Text
Jade Beauty: Image
This project was a Digital Marketing university assignment. The objective was to create a brand with cause marketing campaign.
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Jade Beauty offers clean vegan skincare products, made without chemicals or parabens. Pursuing a differentiation strategy focused on innovation by tapping into the upcoming vegan beauty trend, Jade would benefit from first mover advantages through a differentiation focus by being the first luxury brand to tackle customer demand for vegan and sustainable beauty products, while being an advocate for environmental wellbeing and women empowerment.
Jade Beauty: Text
Jade Beauty: Work
MARKETING CAMPAIGN
Instagram, Website, e-mail marketing, print media
Jade Beauty: Text
Jade Beauty: Work
Market and competitors analysis, segmentation and positioning were the first steps taken in order to build the brand.
Jade Beauty: Text
Jade Beauty: Work
Disclaimer: The product design is not my creation.
Jade Beauty: Text
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