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ZARA RANGE DESGIN
Spring / Summer
2020 Collection
RANGE DESIGN PROJECT FOR THE HIGH STREET FAST FASHION BRAND, ZARA. IT INCLUDES A BRAND PRESENTATION AND A RETAIL FASHION RANGE.THE RANGE WAS DESIGNED TO BE A VERSATILE 2020 SPRING SUMMER COLLECTION WITH STAPLES WARDROBE ITEMS SUITABLE FROM DAY TO EVENING.
Zara Range Design: Text
Zara Range Design: Work
Range Design Project for the high street fast fashion retailer, Zara. The collection was designed for Zara Woman, and the more affluent and sophisticated consumer segment.
Brand research was first undertaken in order to understand the brand's identity, design style and competitors.
Data analysis and reports based on industry sources, trend forecasting companies, social media and press were used in order to create a trendy range suitable for the the brand and the consumer.
Zara Range Design: Text
Zara Range Design: Work
The Range was designed to be a versatile 2020 Spring Summer Collection with staples wardrobe items suitable from day to evening, work to cocktail party and leisure activities. Classic shapes with a twist, satin finish and cotton fabrics along with a warm, bright and natural colour palette were used to create a simple, yet sophisticated collection.
Zara Range Design: Text
Zara Range Design: Work
The Garment Design Development process was followed in order to choose the most suitable design for each clothing item. 8 design ideas were developed for each garment.
Zara Range Design: Text
Zara Range Design: Work
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